Wholesale Tips & Advice
April 8th, 2013
Optimising Listings for Best Match on eBay
As every eBay retailer already knows, the world’s favourite auction site is an incredibly competitive marketplace. This means that it’s often necessary to employ a few tricks if you want to become a Power Seller on the platform, something that in itself carries numerous benefits.
So what’s the best route to take to increase sales, bearing this in mind? Achieving a high position in eBay’s Best Match search results is a very good start. However, if you’re starting from scratch, this is easier said than done, a lot of the time.
Tips for attaining a good listing
By optimising one or two listings, this can benefit the remainder of your listings significantly and help to achieve more sales. Bearing this in mind, it’s necessary first to look at how search results are sorted.
- Buy it Now and fixed price items are based on seller performance, sales and recent impressions in search
- Title, value and P&P all affect how your listings appear in search
- Top rated sellers gain better Best Match results
Given that 80% of buyers on eBay don’t alter search results by further defining once they are returned, it’s easy to see why ensuring your listing are optimised is important.
Seller performance
We all recognise the importance of feedback on eBay, as this measures the performance of the trader. In order to ensure that you gain the best feedback possible, product quality, customer service and timely dispatch are paramount.
Tips for improving performance include:
- Speed up dispatch times by streamlining your pick and pack methods
- Create a universal template for each product type so that you can create powerful, comprehensive listings which tell the customer exactly what they are buying
- Answer queries as quickly as possible, have a timeframe in place for staff to work to so that everything is clear
- Have a process in place to deal with complaints such as missing items and returns so that these can be dealt with speedily
Recent sales history
Rather than creating a listing for identical, individual products, group them together in one listing. This will improve the search position of that listing and if you then go on to restock the same listing, rather than creating a new one, this will let you build on the sales numbers for that particular item.
This can be achieved by using the ‘Good ‘Til Cancelled’ function, which means that the item will automatically be relisted every 30 days. This builds the sales history over the lifetime of the listing and allows for better search positioning.
Titles
Just like any other internet-based ecommerce, eBay listings perform better if they use keywords. Use BayEstimator to research keywords and use these to build effective titles.
However, don’t be tempted to use keywords that are competitive but not relevant to your product, as this is likely to affect search positioning in a negative manner. Have a good look around at your competitors to see what keywords they are using and common but effective abbreviations that are often used and will be picked up in search.
Free P&P
Offering free P&P will automatically boost your results in Best Match, so this is something to factor into pricing in the first instance. However, it’s important to remain good value when compared to others in your industry so bear this in mind.
If your margins are too tight to offer free P&P, then ensure that postage rates are reasonable, offer discounts for more than one item and offer more than one shipping option to gain better results.
To automate the process and save time across all of your internet sales points, such as Amazon and eBay, think about using software like SellerExpress to help with speeding up optimisation.
In order to gain a great reputation, become a Power Seller and succeed on eBay, it’s necessary to offer good quality products, great prices, superb customer service and complete transparency about the company and what it has to offer.
Get all of this right and you’re well on the way to becoming a successful online trader.
Products
Having the correct products is crucial to any business. At A & K Hosiery we have a fantastic range of products available to you. All items are priced competitively meaning you can offer low trade prices to your customers whilst still enjoying a healthy profit for yourself.
Be sure to check out our range of wholesale bags, wholesale hats and wholesale footwear. New products are added to our range every week meaning you can offer a fantastic a fresh selection!
A & K Hosiery’s wholesale tips & advice is free whether you buy from us or not! Hopefully you will find it informative and helpful.
Tags: Ebay Tips, Tips & Advice
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High Street Clothing Retailers Feel the Squeeze
March 29th, 2013
M&S is the latest high street retailer that’s struggling with the limping economy, with rumours circulating that retailer may be sold, due to the clothing arm of the business again seeing a drop last quarter.
According to a report from analysts at Nomura, who it’s said has a “strong record of forecasting developments at M&S”, the high street store experienced falling sales again in the Christmas and New Year period.
This has continued into 2013, with reports suggesting that “clothing sales were down year-on-year by a double-digit figure”.
The report from the FT highlights how the economy is affecting even the biggest names in clothing retail. Bearing this in mind, it’s a good time to be a web trader at a time when keeping overheads to a minimum may be the difference between survival and failure.
Women’s wear
Women’s clothing has been “particularly difficult” for M&S and they are hoping that the upcoming spring range will be their saviour. However, M&S, whilst good quality, has never been inexpensive, so it’s no real surprise that the clothing arm of the business is one of the first to suffer as consumers look to cheaper options.
For M&S, this means that if its clothing sales don’t pick up by the autumn, we will see potential buyers making more noise, especially since profits have been falling since last summer. The last six months has been the weakest for M&S since the 2008/2009 financial year.
“We are almost getting to a point now, where the worse trading gets, the louder the bid speculation will become,”Bethany Hocking, analyst at Investec Securities, told the FT.
What this means for web traders
Many are feeling the squeeze and so it’s important for traders to ensure that they are reaching the right audience. This may mean varying stock in order to measure good sellers.
In order to survive in an economic climate as tough as the one we’re experiencing at the moment, traders must be as competitive as possible. A & K Hosiery can offer you fantastic cheap wholesale products. Just arrived this week we have One Direction Messenger Bags.
Also a new range of adult belts. Which are both stylish, and should give you an excellent profit. There’s so many wholesale products to choose from, and don’t forget our famous fast delivery; there really couldn’t be a better time to give your business a boost.
Tags: adult belts, one direction
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Wholesale Bedding Collection
February 14th, 2013
A fantastic range of Wholesale Bedding available now.
Over the last year our buyers have being working hard to increase our selection of bedding. We now have many different lines available which are sure to be a great compliment to your range.
The most recent addition are our Fitted Bed Sheets and Pillow Cases. Coming in an array of colours which match up.
The fabric of the bed sheets retains it’s natural softness to give you that extra touch of luxury. Being cool & dry, the sheet draws moisture away from the skin to help balance body temperature.
Also don’t forget the lovely collection of bed throws we have in stock. Our bed throws are lovely quality with a super soft feel.
As always with A & K you are guaranteed the lowest trade prices on our Wholesale Bedding.
Tags: bed sheets, wholesale bedding
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Wholesale Hosiery
January 13th, 2013
Wholesale Hosiery from A&K Hosiery includes collections from Cindy, Joanna Gray, Vixen, Silky, Rjm and many more, you will find Tights stockings holdups suspenders and a super range of hosiery for men, all at the lowest trade prices. All our featured wholesale hosiery is in stock and ready for next day delivery throughout the UK.
So if your looking to either add Wholesale Hosiery products to your range, or increase your styles look no further than A&K Hosiery.
All orders over £600 are delivered FREE to UK Mainland addresses.
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Wholesale Nightwear
December 28th, 2012
Wholesale nightwear comes in all shapes and sizes. Here at A&K Hosiery our range of pyjamas and night dresses is sure to bring a good night’s sleep, no matter if you’re looking for traditional or more modern nightwear designs. Nightwear needs to be comfortable, practical and easy to wear, and many customers will want something stylish as well. That’s exactly what our range of wholesale nightwear offers; you can diversify your stock with lovely, quality nightdresses, pyjamas and dressing gowns that are real bedtime staples. You’ll be able to find exactly what you need in our range of men’s and ladies’ wholesale nightwear.
Our ladies’ wholesale nightwear includes both nightdresses and pyjamas in a range of pretty designs. You can give customers a choice of sleeveless and short sleeve nighties and night shirts, from short to longer lengths, as well as matching pyjama sets. All are made from lightweight fabric, detailed with anything from embroidery to polka dots and floral prints. With both modern and traditional designs on offer, you can find something to suit any customer. Our range also includes snug dressing gowns ideal for those early mornings or for even those leisurely pyjama days.
Our range of men’s wholesale pyjamas is packed full of practical and comfortable nightwear in both plain and striped colours. These are ideal for any season, the long sleeves giving a bit of extra coverage without being too hot – we’ve got cotton blend pyjamas for the summer, and in the winter customers will love our cosy gent’s wholesale dressing gowns.
Whether your customers are looking for something delicate and stylish or a bit more practical, A&K Hosiery will be able to help with your wholesale nightwear range.
Tags: wholesale nightwear
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Wholesale Socks
December 28th, 2012
Looking to spruce up shop, market or webstore? Look no further than our great range of wholesale socks.
A & K Hosiery buy in bulk and pass on all the savings to you the retailer. We supply to shops, markets, web traders, discounters and many charities.
Our products are priced from £2.00 per dozen which is less than 18p per pair, right through to our top end range of country and hiking socks.
Socks are everday accessories and we can offer you what we feel are some of the best wholesale prices in the UK across our full range.
In stock currently we have the full range of Mens Thermal Socks, the fantastic Heat Holder Socks, Argyle Socks by Aler, Cotton Lycra mix by Kato, the Jennifer Anderton sock collection and the full range of David James, Man Basic and RJM.
Tags: wholesale socks
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Wholesale Onesies
November 30th, 2012
Wholesale Onesies are due back into stock on Tuesday December 4th 2012 Please note stock is very limited. Our minimum order per Onesie is 6 Pieces. We have Ladies hooded with feet, ladies printed with crew neck and mens camo Onesies due to arrive.
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Winter Thermal Socks
November 20th, 2012
This Winter we have a cracking range of winter socks available for you.
As always with A & K Hosiery you are guaranteed the most competitive prices on our products and our carriage charges.
In stock we have a wide selection of wholesale thermal socks. Including our Mens Thermal Socks which come in a greatly packaged 3 pair pack. Keenly priced at £5.50 per dozen.
Also available at a fantastically new low price are our Childrens Heat Holders. Now just £2.30 per pair. With a Tog Rating of 2.3 our Childrens Heat holders represent great value for money.
They are lovely quality and are specially designed to keep feet warm. Available in 2 different sizes, 9-1 or 2-5 and also in boys or girls. Heat holders are great for Skiing, Walking or just lounging around the house but especially on those chilly days where the cold is really biting.
So be sure to check out our fantastic offers on Winter Socks.
Tags: wholesale heat holders, wholesale socks, wholesale thermal socks
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Wholesale Onesie
September 22nd, 2012
Wholesale Onesies are now in stock at A&K hosiery, for Men Women and Children. Onesies are this years massive hit with many famous people seen wearing them including One Direction, Rhianna, Bruce Willis, Ray Gosling and many more.
Onesies are the coolest lounge wear around, and we feel sure that our range of Onesies are going to be this winters best seller.
Tags: Wholesale Onsies Wholesalers
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Wholesale Throws
September 21st, 2012
Wholesale throws for the winter season are now in stock with over 30 variations to chhoose from with sizes ranging from single to double to king :
Our Wholesale throws are fantastic quality, and would make any bedroom or lounge look elegant. These soft throws have a cuddly feel and a distinctive touch which will certainly enhance any room in the house.
All throws are sold in singles and come in either plain or print. With up to 3 size variations: Single, Double & King. A truly lovely product.
A&K hosiery are wholesalers of throws and bedding to the trade throughout Europe. Throws from £5.50 each
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